Unfriendly Mobile Design.

Ranking will drop if your website is Unfriendly Mobile Design.
The mobile-friendliness of a website is now between Google’s top SEO 2016 ranking factors. This means that well-designed mobile-friendly websites accomplish improved than those that aren’t heightened for mobile users. Certain factors, such as too small texts and close together links, may outcome in a website being valued non-mobile-friendly.
You need to optimize your page in a way that provides to mobile users. Due to the ever-increasing number of mobile consumers, creating a mobile-friendly design will also recover your site presentation. You could even experience better alteration rates and user involvement, which can again advance your SEO ranking further.

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