Link building

In the last year, Google’s John Mueller said that webmasters should avoid link building because it’s unnatural. However, Google has recently clarified that selling, buying, or asking for links is alright as long as you don’t violate its Google Webmaster Guidelines. Therefore, it would be best to review your current link building approach to ensure that you’re not violating the rules. Otherwise, you might end up getting penalized by Google and your website could suffer long-term.

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